run of book

run of book
/ˌrʌn əv 'bυk/, run of paper /ˌrʌn əv 'peɪpə/ noun
an advertiser’s order to the advertising department of a publication that buys advertising space at the basic rate and does not specify the position of the advertisement in the publication.
Abbr ROB, ROP

Marketing dictionary in english. 2015.

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